These delicious snacks are a good source of protein or calcium and they are made with real ingredients, like cheese, apples and cranberries. The brand is playful and uses imagination as way to educate customers about its benefits. The creation of these playful and disruptive social media posts connect with Millenial Moms that seek out healthier snacks for their children.
The approach is to use paper as medium to create a fun and playful environment that highlights each flavor and their advantages.
The sketches served as a great foundation to clearly delineate the composition, art direction, photoshoot guidance and paper artist reference.
Final artwork used on Instagram