I approach design with great empathy. Empathy for both the brand and audience needs, wants, motivations and goals. My natural design aesthetic is influenced by my country of origin, Venezuela–considered to be among the 17 most megadiverse countries in the world. I am passionate, open, curious, resourceful and adventurous–challenging the boundaries of visual communication when and where it can be most effective. Creatively, I can execute solutions for brand identities as well as traditional, experiential, digital and social media advertising initiatives.