In 2019 TracyLocke celebrates the long lasting relationship with T-Mobile with a collection of 6 bottles representing the 6 different eras the T-Mobile brand has undergone in the last decade. Each bottle speaks to the visual and message of each era. A cocktail menu was designed to complement the spirits of each bottle. Everything was packed inside a custom wooden crate and shredded print ads were added to comfortably nestle each bottle in place. The crate was sent to the headquarters based off Seattle where clients enjoyed every sip of it.
This tequila label is inspired by the ARE YOU WITH US? campaign, which focuses in bringing everyone from the T-Mobile family together. It highlights employees and the real people that work hard everyday to support all the T-Mobile business efforts. Tequila is the liquor of choice for this era because of the power of bringing people together.
