Brand refresh “Meet me” campaign.
The first phase of the campaign platform provides a memorable and active way to communicate the benefits of arriving and departing from San Antonio International Airport. The active voice imply a call to action and encourage engagement from the audience. The second phase of this campaign focuses on the most popular routes offered from San Antonio to Mexico. It invites passengers to take advantage of the 40 nonstop weekly flights. Clever headlines and iconic, sophisticated illustrations highlight the advantages: close, convenient, comfortable, friendly, quick and easy along with first-class amenities or services.
The first phase of the campaign platform provides a memorable and active way to communicate the benefits of arriving and departing from San Antonio International Airport. The active voice imply a call to action and encourage engagement from the audience. The second phase of this campaign focuses on the most popular routes offered from San Antonio to Mexico. It invites passengers to take advantage of the 40 nonstop weekly flights. Clever headlines and iconic, sophisticated illustrations highlight the advantages: close, convenient, comfortable, friendly, quick and easy along with first-class amenities or services.
Street teams with helium balloons walk San Antonio’s downtown every week to create awareness.
Series of OOH placed on main highways across South Texas
Print ad for American Airlines Magazine
The campaign's second face includes Facebook and Instagram posts
OOH targeting locals across different shopping centers in San Antonio