Production Resource Group is the world’s leading provider of entertainment and event productions. The campaign illustrates how PRG creates the ultimate experience across markets through technology integration that allows innovative ideas come to life. The approach is to tell a positive story to targeted event planners. It emphasizes in the idea that no matter the size of the event PRG will take it to the next level by empowering attendees with a multi-sensorial and memorable experience. The photography used captures unique moments and the graphic elements resemble the lighting used during the events, the ads layouts are visually enticing and unique.
