Many people live in pain, making their daily life hard to enjoy. This campaign emphasizes on the immediate relief gotten when taking Bayer aspirins. Through a lenticular viewers can witness the transition of emotional states, from discomfort to ease, a person experiences after taking the aspirin. The headlines compliment each state and are also common expressions used in Spanish. This campaign was developed as part of a potential new business partnership with Bayer Mexico.
Headline: From Ay! To Ahhhh (De Ay! A Ahhh)
Interrupt pain, not your day.
Aspirina Advanced works 4x faster than ibuprofen to bring you pain relief at the speed of life.