This is a scalable and COVID friendly interactive experience that engages people at events and helps to tell the T-Mobile network story. The experience draws audiences to the T-Mobile space, where sales teams can chat with customers and have them learn more about the brand and helps them understand how the network works for them in their town.
The Magenta Moves Experience allows participants to generate short videos montages of themselves dancing like a star!
The experience can be enjoyed at different events across the U.S.
After providing their contact info, participants will choose their favorite background from an array of categories. Then, they'll stand on the marked area to have their picture taken. The generated video will be sent via email or text for everyone to share.
Each category contains an array of fun backgrounds that users can choose from. All backgrounds were designed keeping in mind brand allocation as well as the incorporation of subtle animations.
Role:
Associate Creative Director
Credits:
GCD: Kyle Grummun
CD: Chris Rainey
CD: Blaine Loyd
ACD: Erin Mattingly
Joel Morales: Senior Motion Director
Senior AD: Andrea Eaves
Senior AD: Josh DuMond
AD: Jessie Neuendorff
AD: Christi Dupree
Associate AD: Ari Solorio